How to Upload Google Analytics to Wordpress

Looking for a style to add Google Analytics to WordPress without a plugin?

Setting up Google Analytics on WordPress helps you runway your website traffic and provides valuable insights about your visitors.

Let'southward take a look at how to add Analytics tracking code to WordPress without a plugin.

Table of Contents

To help you lot out, we've divided this commodity into different sections. You can bound alee to any section y'all're interested in:

MonsterInsights is the best WordPress Analytics plugin. Go it for free!

    1. Why is Google Analytics Important for Your WordPress Website?
    2. Drawbacks of Adding Google Analytics Without a Plugin
    3. Recommended Method for Calculation Analytics to WordPress (2 Steps)
    4. Add Google Analytics to WordPress Without a Plugin
    5. Bonus: More than Google Analytics and WordPress Tips

Why is Google Analytics Important for Your WordPress Website?

Google Analytics

Once yous've started a WordPress website, you should know how information technology's performing. And to get this useful data, yous demand Google Analytics. It'south a powerful tool that helps you sympathise how people use your site.

Hither are some benefits of using Analytics:

  • Place Traffic Sources – You can find out where your visitors come from, which channel they employ (search, social, paid, etc.), which land they belong to, and more than.
  • Ameliorate Understand Your Audience – Once someone lands on your website, what do they do? With Google Analytics, you lot tin rails their every interaction and see what links they click or which files they download.
  • Create Content That People Like – Google Analytics helps you rail your pages and posts, and so yous know which content drives a lot of traffic. This way, you tin detect similar topics to cover and heave your traffic.
  • Conversions and Sales – If you have an eCommerce shop, then Google Analytics can help you rail your conversions and run into how much revenue your store is making.
  • Improve Your Site's User Experience – Find out how people carry on your site, which pages they visit, which device or browser they apply so you can improve the user experience of your website.

Allow's look at the pros and cons of different installation methods.

Drawbacks of Adding Google Analytics Without a Plugin

If yous're planning on adding Google Analytics without a plugin, then here's why information technology may non be the best option for your site.

1. It's Not as Piece of cake as It Seems

Adding Google Analytics to your site without a plugin is not every bit easy as with a plugin. That'due south considering you'll have to enter the tracking code in the header of your website. This means editing code, which can exist a challenge for beginners.

Any mistake you make while adding the tracking snippet can mess up your analytics or even bring downward your unabridged website.

Plus, if you lot want to enable additional tracking reports such as downloads tracking or eCommerce tracking, again you'll have to manually tweak your theme'south template. With a plugin, on the other mitt, enabling such reports is a breeze.

2. You May Lose the Tracking Code

If you make up one's mind to switch your website themes or upgrade your existing i, you will accept to add the Analytics tracking code again to your new theme.

By and large, website owners forget to preserve the code while upgrading their theme.

This will leave gaps in the data and atomic number 82 to inaccurate reporting. And you lot could exist missing out on important user insights while the tracking code wasn't nowadays on your site.

3. You Miss Powerful Analytics Features

Adding Google Analytics without a plugin means y'all'll miss powerful features like media tracking, custom dimensions, file download tracking, affiliate tracking, class conversions, and outbound link clicks.

And without a plugin, information technology's very fourth dimension-consuming to set upwards these features on your WordPress site.

Plus, if you lot have an online store or sell a product on your site, you'll also miss out on eCommerce tracking, pregnant you won't get to track your revenue or which products customers buy the most.

ecommerce report conversion tracking monsterinsights

So, what's the best fashion to add together Google Analytics to your WordPress site?

The easiest method for adding Google Analytics to WordPress is through a plugin similar MonsterInsights. It makes it very easy to prepare tracking, and yous don't accept to worry about all the drawbacks of implementing Analytics without using a plugin. MonsterInsights works with Universal Analytics, Google Analytics 4, or both with our Dual Tracking feature.

Plus, MonsterInsights lets you prepare avant-garde tracking features with just a few clicks, such every bit:

  • Enhanced eCommerce tracking for your WooCommerce, Piece of cake Digital Downloads, GiveWP, MemberPress, LifterLMS, and Restrict Content Pro stores
  • File download tracking to encounter how many times each file is downloaded
  • Popular post widget and then you can testify your most popular posts to your audience
  • Track website traffic and come across which devices people apply to visit your site
  • Set up form conversion tracking across your WordPress website

To get-go, only follow these simple steps to add together Analytics to your website.

Step 1: Sign Upwards for Google Analytics

Showtime, you lot will need to sign upwards for Google Analytics. You can use an existing Google account to sign upward for Analytics or create a new one.

sign up for analytics

Pace two: Connect Analytics to WordPress with MonsterInsights

Side by side, y'all can install and activate MonsterInsights on your WordPress website. Once the plugin is up and running, all you take to do is use its setup sorcerer to add together Google Analytics to WordPress without editing code.

select ga property

Y'all can read how to properly ready Google Analytics in WordPress with MonsterInsights.

After yous've added Google Analytics, MonsterInsights volition bring all your important data within your WordPress admin area. Yous can and so use its dashboard reports to see how your site performs and uncover insights most your visitors.

overview report monsterinsights

Now, if you'd rather set upwards Google Analytics without a plugin, follow the footstep-stride guide below.

Add Google Analytics to WordPress Without a Plugin

Earlier we get started, make sure to backup your WordPress theme, so in case something goes incorrect, you can easily revert information technology.

You'll exist directly editing the code that outputs your site, so a mistake as pocket-size equally a misplaced comma could bring down your whole site. Exist certain to make a backup merely in instance.

Video Tutorial

You lot can also take a look at the written steps to learn how to set upwardly Google Analytics without a plugin in WordPress.

Stride one: Get Your Google Analytics Tracking Lawmaking

Log into your Google Analytics account and select the website for which you demand the tracking lawmaking.

Select a Google Analytics Account

Click on Admin in the left taskbar.

In the property column, click Tracking Info and so Tracking Code.

get google analytics tracking-code

Or, if you're using Google Analytics four, click Data Streams in the middle column, and so choose the i yous need.

GA4 Data Stream

Now you can go the tracking code under the Website tracking section (in Universal Analytics). Only copy the Google Analytics script.

download tracking code

In Google Analytics 4, head to Tagging Instructions » Global Site Tag to copy your lawmaking.

GA4 gtag code

Step two: Add together the Tracking Code to the header.php File

Now, are you lot wondering where to place Google Analytics tracking code on your website?

Log in to your WordPress dashboard and navigate to Appearance » Theme Editor. Now click the Theme Header (header.php) file on the correct-hand side beneath the Theme Files department.

how-to-add-google-analytics-to-wordpress

Paste the tracking code you just copied from your Analytics profile before the closing </head> tag.

Then click Update File.

That's it!

Yous've just learned how to add Google Analytics to WordPress without a plugin.

But if you're looking for a simpler method, then MonsterInsights is the best solution. It'south 1 of the virtually popular Google Analytics WordPress plugins and makes it super simple to connect your site with Analytics.

Get Started with MonsterInsights Today!

Bonus: More Google Analytics and WordPress Tips

If you're thinking virtually adding Google Analytics to WordPress, at that place are probably another few things you're wondering about. We're going to add some links here that nosotros think might help!

Beginners Guide to WordPress: WPBeginner

If you're a WordPress beginner, we highly recommend the WPBeginner blog. You can discover answers to just nearly anything having to exercise with WordPress!

7 Types of Google Analytics Reports

Wondering where to first with Google Analytics? Read near the top 7 types of reports you can use to abound your business.

How to See the Google Analytics Keywords for Your Website

Google Analytics doesn't show you the keywords people apply in Google to find your site by default. Read our guide to find out how to encounter them!

How to Go a Simple Weekly Google Analytics Report by Email

Want a hands-off solution for reporting? Yous don't take to run reports yourself. Just follow our guide to set up automatic ones!

That's it!

If you're all the same wondering whether it'south a practiced idea to install Google Analytics without a plugin, you lot should check out our postal service on is MonsterInsights worth it.

Later on installing Google Analytics, y'all might besides want to stop Google Analytics from tracking logged-in WordPress users. And if you want, you lot can also cheque out our astonishing guide on How to See the Google Analytics Keywords for Your Website.

For more than tutorials like this, follow united states of america on Twitter, Facebook and YouTube .

sandersyetion.blogspot.com

Source: https://www.monsterinsights.com/how-to-add-google-analytics-to-wordpress-without-a-plugin/

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